![]() Select the plus icon to add variations of each ad component. Enter a destination URL, headline(s), description, and display path (optional) for each ad.See Google's help article About ad rotation settings for more information. Select Advanced options to choose an ads rotation strategy.Negative match: your ads are not shown where searches include your negative keywords.Exact match: your ads may show where searches include exact keywords and close variations.Phrase match: your ads may show where searches include exact phrases and close variations.Broad match modifier: similar to broad match, your ads may show where searches include your keywords designated with a plus sign or close variations.Broad match: your ads may show where searches include your keywords, related keywords, or close variations like synonyms and misspellings.See Google's help article About keyword matching options for more information. Use match types to control the search terms that can trigger your ads. Press Enter between each keyword to add one keyword per line. ![]() Enter keywords to make your ads relevant to a targeted search.See Google's help article About extensions for more information. Add between two and six sitelink extensions or between two and ten callout extensions to your campaign.Select a bidding strategy from the list.If you do not specify an end date, the campaign will run indefinitely. Select a start and end date for your campaign.Enter one or more languages to target with your ads.Addresses can include a radius in kilometers (km) or miles (mi) from the address. ![]() Enter a country, city, region, postal code, or address. Enter one or more geographic locations to include or exclude in your ad targeting.Hootsuite Ads always selects the Google Search Network by default. Select one or more networks where you want your ads shown.To add a goal, you can edit the campaign in Google Ads once you publish it. The Search Ads campaign type has an Open Goal by default. Enter a campaign name, select a Google billing account, and then select Save and proceed.On the Hootsuite Ads home page, select New campaign.See Connect your Google Ads account to Ads for more information. You must connect your Google Ads account to Hootsuite Ads before you can create a Google Ads campaign in Hootsuite. Hootsuite Ads supports the creation of search ad campaigns, and responsive display ad campaigns. However, for better efficiency, you must first create accounts in Google Analytics and the Google Merchant Center. If you prefer to see this guide in video version, check out our YouTube video.Ĭontinue to learn how to create an account in Google Analytics.You can create and manage Google Ads campaigns in Hootsuite Ads. This is how fast we've been able to create and set up a Google Ads account quickly, and you're just a step from creating your first advertising campaign for your services and products. The following articles provide guidance on creating a Google Merchant Center account and linking it to Google Ads. To advertise products, you must first upload your inventory on this system and then link it to Google Ads. The Google Merchant Center is used to upload your store data. In Preferences, you set up basic information about your account, such as language and number format, country, time zone, and so on. We focus on Google Analytics in our other guide, but we recommend creating links also with other services according to your needs. This way you have everything organized and under your thumb. In this section, you can track the linking of your Google Ads account to those in other services provided or mediated by Google. You can add and remove these accesses over time. Don't give them your password! In the Account Access settings, create shared access based on their email address and select the competencies that these people will have in your account. These are advanced settings that you can come back to later.Īs mentioned at the beginning of this article, you can additionally set up access to your account for others. For example, these sources may include parameters for your ad's behavior in a particular context, or a product inventory to generate dynamic ads. You manage these sources in the Business Data section. You can use different sources of business data and feeds in your account. The payment method for advertising is pay-per-click (PPC), which means that the payment occurs in the case when your potential customer clicks on your ad. ![]() Set who should be charged for the transactions regarding your ads and how you want to pay them. In the Billing and Payments section, you need to complete the required information to start your advertising.
0 Comments
Leave a Reply. |